In a world becoming ever more connected, the age-old rule that who you know impacts what you know is still true. People who network successfully gain access to better jobs, clients, information and talent. While this seems obvious, the way we may perceive networking is not. If we approach building relationships (aka networking) with authenticity, reciprocity and shared meaning we take the “ick” factor out of it. By using four basic tips to help us shift our mindsets, we can learn to love networking. The first is to focus on learning. The second is to identify common interests. Next thing about what you have to give to the relationship and last find a higher purpose. This is so true when it comes to representing a larger voice by giving your own volume.


As a publicist I’m conditioned to promote others. This works great because I can hide behind the persona that is on the stage. It’s much more difficult to toot my own horn. With this said, I tend to develop small networks with strong ties. This isn’t necessarily a bad thing, but it can be very limiting. Being visible means being vulnerable. Today I’m faced with the task of breaking into a very strong and cliquey network new to me. By calling on these tips, I hope to develop transparent relationships built on what I have to offer and how we can both benefit by the shared connection.


Casciaro, T., Gino, F., & Kouchaki, M. (2016, May). Learn to Love Networking.
Harvard Business Review. 94(5), 104-107.